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Welcome To Gen Salty

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GEN SALTY is a lifestyle apparel brand dedicated to the vibrant and seasoned spirits of Boomers and Gen Xers that encapsulates the essence of being slightly agitated, humorously annoyed, and endearingly bitter about the quirks of modern life. With a nod to the past and a wink to the future, our brand fosters a community where older generations can proudly wear their “Salty” outlook as a badge of honor. 

Our Mission

At Gen Salty, we embrace the ensuing bitterness that comes with years of wisdom and experience. Our brand is not about taking sides but about giving voice to those who sometimes feel misunderstood by the younger generations. Through our products, we foster a sense of community and understanding, providing a bridge between generations.

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The Key

The Key intertwined with the GS from Gen Salty to symbolize:

1. Latch Key Kids: A reminder of the independence and self-reliance instilled in these generations.

2. Membership Key to a club: A nod to the exclusive, shared experiences of older generations. 

3. Key to Higher Understanding: Honoring the wisdom and insights gained over the years. 

4. Key to open Conversation: Encouraging conversations that bridge generational divides.

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Noteworthy

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