GEN SALTY is a lifestyle apparel brand dedicated to the vibrant and seasoned spirits of the Boomers and Gen Xers. Gen Salty encapsulates the essence of being slightly agitated, humorously annoyed, and endearingly bitter about the quirks of modern life. With a nod to the past and a wink to the future, our brand fosters a community where older generations can proudly wear their “Salty” outlook as a badge of honor.
Our mission is to provide a platform for older generations to express their unique perspectives and humorous takes on the ever-changing world around them. We create high-quality, stylish apparel that resonates with the experiences and attitudes of these generations, offering them a way to wear their Salty outlook with pride.
At Gen Salty, we embrace the ensuing bitterness that comes with years of wisdom and experience. Our brand is not about taking sides but about giving voice to those who sometimes feel misunderstood by the younger generations. Through our products, we foster a sense of community and understanding, providing a bridge between generations.
Our clean timeless logo features a Key intertwined with 2 S’s from Salty Senior to symbolize:
1. Membership Key to a club: A nod to the exclusive, shared experiences of older generations.
2. Latch Key Kids: A reminder of the independence and self-reliance instilled in these generations.
3. Key to Higher Understanding: Honoring the wisdom and insights gained over the years.
4. Key to open Conversation: Encouraging conversations that bridge generational divides.
Gen Salty offers an array of apparel and gift items that designed to appeal to both Boomers and Gen-Xers, as well as the younger generations looking to gift something meaningful to their elders.
Join us in celebrating the Salty, Weathered, and Wonderfully unique spirit of the Gen Salty.